Hi, I am Juliana.

but you can call me Joo, Joobs or Joules.

I believe choosing a photographer is like looking in the mirror after you’ve finished getting ready. You want to see a reflection that feels honest, bright, and entirely your own. I’ve been freezing memories since 2012, exploring everything from portraits to sports before finally finding the place where my heart truly belongs.

Everything changed after my daughter arrived. Nina showed me the beauty of the unexpected, moving me away from rigid plans and towards the vibrant chaos of real life. I realised then that forced poses could never compare to the magic of a familiar scent, a loose smile, an unexpected touch, or the glint of a teary eye in a moment of pure connection.

That is why I now bring a candid glimpse to families and creative brands, focusing on the authentic and true moments that remain as a timeless legacy for your family. And if you need a branding update, I would like to help you build a deep connection with your audience by showing the real heartbeat of your business through images that are genuinely you. So if you are looking for photos that feel like a breath of fresh air, I would like to hear from you.

Let’s have a chat about the memories you want to keep?


My Approach

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Dream it

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest.

Build it

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.